In case you missed it, Suzuki’s regional Super Bowl ad got its start on YouTube before the game. It’s still going afterward, so you’ll see it sooner or later on TV, too, but only in select markets. Thanks to the on-line version, you can see it anytime. Like a host of other advertisers, it’s getting in on the cuteness of canines, this time with sled dogs. There’s also a modern Inuit couple that includes the classic easy-going husband and the wife who wonders what happened to their main mode of transportation.

Suzuki is an underdog (pardon the wording) in the vehicle market, but it’s not afraid to come out swinging with a bit of slush. Stereotyping Eskimos may get them in a bit of trouble, but this year’s commercial is so happy-go-lucky they may slide under the radar. Even the huskies are getting in the spirit of being chauffeured inside a nice, toasty mid-size sedan.

Of course, there’s the frozen tundra to deal with and that’s the whole point Suzuki is focusing on. With a new all-wheel drive design based on its Sport model, it can handle the toughest road conditions.

This is an all-new campaign for Suzuki, which will focus on its leading markets. With a barrage of 30-second and 60-second spots starting in the spring, it’s getting an “A” for effort. Depending on which review you read, the car itself is either “stellar” or a disappointment. Based on our Eskimo husband in this particular commercial, I think his wife may eventually come around.